Hello, and thank you for visiting. I am always available to offer you personal, one-on-one help with any questions. Please don't hesitate to call or email me!
Professional Expertise
When it comes to real estate, I am a business man first and foremost. After earning an AB degree in economics from Haverford College, I received a MBA degree in finance from New York's Columbia Graduate School of Business. I started my career doing acquisition analysis work for ITT during the go-go days of the 1960's when conglomerates were all the rage. I became the first United States-based employee of Sega Enterprises (Vice President of Finance) and created its foothold here in the U.S. I subsequently founded and was CEO of three companies in the retail, software and Internet industries.
The common threads in my career are financial analysis, an ability to interact effectively with many different personalities, and a love of both the sales and negotiation process.
The San Francisco residential real estate business involves a constant mix of different properties, different personalities, a need to juggle a lot of balls in the air, and a persistence and tenacity to get deals done. I am a master at this process!
To stay abreast of San Francisco politics and its impact on property values, I am a member of the Governmental Relations Committee of the San Francisco Association of Realtors.
When you need to trust that you are getting a good deal and everything is being handled in your best possible interest, there is no substitute for the experience and diligence that I bring to the table.
Competitive Edge
My major contribution to clients is providing them with a competitive edge.
For buyers I provide -
- Knowledge about the market - prices of recent sales and properties under contract, neighborhood trends, and information on the competitive landscape - so you get the most for your money and the best fit for your needs.
- Financing options, experienced mortgage broker contacts, and how best to structure the purchase, so you enjoy the best financial results.
- Expertise on how to press the negotiations so that you walk away with the winning offer.
For sellers I provide -
- How best to present their property by understanding market timing, the competitive landscape, and pricing strategies, so we maximize the financial results.
- How to approach the market, so that we secure multiple, competitive offers.
- How best to extract the highest price and best terms.
Every Realtor knows that getting a property into escrow does not guarantee a closing. I change the odds by making sure that the process is completed to the satisfaction and best advantage of my clients.
Pulse of the Market©
When I started in this business, I was looking for a way to contribute to the overall knowledge of buyers and sellers. I saw an opportunity with my unique financial and business background and facility with numbers, to provide practical, understandable financial analysis to a process heavily reliant on emotion. I created Pulse of the Market©, and I have been writing it ever since. To the best of my knowledge, I am the only one of the 3800 San Francisco agents who does anything like this.
I have found that Pulse of the Market© not only helps my clients understand the different segments and neighborhoods of San Francisco, but each month it educates me as well.
The winning combination of an astute Realtor and educated consumer in tune with the market insures extraordinary results.
My clients say it best
"Malcolm was great at helping us understand the market and setting the sale parameters for our home. He managed the expectations and the process all the way through to closing. We are extremely pleased with the result."
- Melissa and David Klein
"There are times when you feel you have met your guardian angel - and I think of you that way. You have both managed our expectations, questions, and anxieties with professional aplomb and humor. You've sweat the details, kept us on track, and made the process exciting."
- Lynne Martin
"Malcolm was our agent, and no one could have been more helpful and cooperative than he. Unfortunately, Gerry was hospitalized at the time of sale, and Malcolm directed Martha every step of the way through closing. We are eternally grateful to him for his assistance."
- Martha and Gerald Napier
"Malcolm's thorough knowledge of the market allows you to feel assured that you are making a fair offer on your home. Malcolm spent a great deal of time gathering data on properties priced comparable to ours and then showing us these properties so that we were much more educated buyers and felt confident in our offer. Malcolm does a great job of follow-up during the search process, the buying process, and even after the property is bought."
- Tom Beischer
"Aside from the fact that I'm still in some emotional turmoil as a result of the sale of the home I grew up in, I cannot tell you how much I learned from you, and how grateful I am for all your help during this difficult process. You made it considerably easier than it might have been, and eased my way into another stage of my life. You earned every penny of your commission."
- Ariel Mumma
"We have bought and sold several homes over the years, and Malcolm is the most responsive, customer service-oriented agent we've ever worked with."
- Jennifer & Raul Saavedra
"Your 'Art of Selling' outlined your strategy and was executed by you to our major benefit. We realized a profit of more than $145,000 over the asking price. You, Malcolm, stayed on schedule, guided us, and demonstrated people skills beyond our expectations."
- Anne & Ellis Hamilton
Add your name to my list of testimonials and get the best possible outcomes for your real estate needs. Partner with a Top Producer and a professional you can trust to do the right thing.
I look forward to hearing from you. If you would like to receive issues of Pulse of the Market© via email, just let me know.
Malcolm Kaufman
Realtor Directory
